I help businesses unlock the full potential of their analytics stack — from tracking and data pipelines to marketing automation that actually converts.
15+ Years Experience
From measurement strategy to full-scale marketing automation, I cover the entire analytics and MarTech stack.
Full GA4 implementation, migration from Universal Analytics, custom event tracking, conversion setup, and reporting that makes sense to your team.
Clean, scalable GTM setups. I design tag architectures that are easy to maintain, audit, and extend — no bloated containers.
Connect your GA4 data to BigQuery for advanced querying, custom dashboards, and deeper audience insights beyond the GA4 UI limits.
Transform raw data into clean, reliable models with Dataform. I build SQL workflows that your team can trust and scale with confidence.
Strategy, setup, and ongoing optimisation of Emarsys campaigns — lifecycle emails, personalisation, segmentation, and automation flows.
Not sure where to start? I'll audit your current setup, identify gaps, and build a roadmap that connects your data to real business outcomes.
I'm Roland, and for over 15 years I've been helping businesses make smarter decisions through data. My work sits at the intersection of technical analytics and marketing strategy.
From clean tracking architectures to high-performing automation engines, I bring the same curiosity and care to every project — whether you're a growing e-commerce brand or an established enterprise.
I believe the best analytics work is invisible to end users and invaluable to decision makers.
Whether you have a specific project in mind or just want to explore what's possible — I'd love to hear from you.
roland@enhance.hu